Mad Chocolate
Creating a brand for a new chocolate bar -
the brain child of its founder, a young chemical engineer grad seeking a healthier, conscious, dairy free alternative that doesn’t compromise on taste.
My concept presents the freakish creation of a mad scientist driven mad by the hypocrisy and greenwashing of the cocoa industry.
Meanwhile, taking the mick out of alternative high quality chocolate brands who pretty much always try to come off as overtly natural.
